MARKETING

Get your managers, leaders and staff to contribute to the marketing - all aspects - of your products and / or services, ensuring you:

Gain a better understanding of the true needs of your customers - consumers, retailers, wholesalers, distributors, and your staff (the internal customer).
Improve the development and execution of strategic marketing plans of both new and established products or services.
Identify challenges and opportunities available to your company.

We will contribute to your company's performance and profitability in the marketplace.

Some Questions We Guarantee to Answer include:

Opportunities to increase market share overall, or within an identified niche.
What do current, potential and past customers think of your products, services, staff, competitors.
Who and what influences your customers most of all.
How is your organisation's corporate image seen through the eyes of your customers, staff and competitors.
Current trends in the marketplace and how to capitalise on these.
How to increase managers' / leaders' performance, employee motivation and commitment, customer satisfaction.

In short, what can be done to increase your organisation's bottom-line.

The kinds of Projects we specialize in include:

Customer satisfaction surveys.
Employee satisfaction surveys.
Managers / Supervisors / Leaders - Performance Management surveys.
Tracking marketing performance of Products / Services.
Concept development and evaluation.
Product / service usage, purchase patterns, loyalty, price sensitivity.
Test markets.

We do Qualitative and Quantitative work involving all population groups (consumers and business people) throughout Southern Africa - random and quota samples.

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